Activation: Signature Moment The Idea:  

• Let’s bring 90s fandom and modern culture together by turning our space into a MoPOP pop-up exhibit showcasing the greatest moments in recent Seahawks history dating back to the 90s. 
  Specifically, the moments that are most memorable for the best fans in the world, the 12s! 
  We will give 12s the opportunity to create their own “Signature Moment” by signing a 12s flag that will live in infamy at MoPOP for years to come. 

Signed 12 Flag:  

• Total Signatures 1,942 signatures. Previous record for most signatures on a single piece of sports memorabilia was 1,829.  

  • So although it was not officially recognized by the book of world records we appear to have broken the record by 113 signatures!  

Audience: 

Football fans going to the 10.29.23 game and visiting Ticketmaster Tailgate (Lumen Field Event Center)  

Average attendance 55k 

Over 4000+ fans came into the booth